Having clarity in your brand messaging is essential for both B2B and B2C businesses. Our team regularly reviews several websites and ventures into physical market research. More often than not, we find ourselves puzzled — unable to decipher what certain businesses offer, the purpose of their services, or even the role of a building such as a PBSA or co-living property.

Here's our 5 tips we’ve learnt along the way to help sharpen your brand messaging and ensure it resonates clearly and effectively with your audience.

LinkedIn stands out as an essential tool for B2B businesses looking to expand their professional visibility and network effectively. By focusing on a strategic approach to LinkedIn, companies can greatly enhance their market presence without the need for substantial financial outlays beyond content creation.

We explore five key LinkedIn tips designed to optimise your B2B marketing efforts and ensure your business stands out in a crowded digital landscape.

At The Property Marketing Strategists, we understand the importance of strategic marketing for business success. Aligning your marketing efforts with your business goals is key for sustainable growth and staying ahead of the competition.

If you’re a business owner, you most probably understand the importance of strategic marketing. But what does strategic marketing really mean in practice, and how can you ensure that your efforts are aligned with your business goals?

For those managing or investing in Purpose-Built Student Accommodation (PBSA), adopting a Mystery Shopping Programme can improve your operation's performance and competitiveness.

Standing out takes more than good locations or amenities. There have been ongoing rumblings in the PBSA market that the final place to compete is customer service but if your sales service is falling short, then you are missing the first hurdle. This is where a Mystery Shopping Programme becomes a game-changer, providing essential insights to boost your operation and edge out the competition. If you are monitoring your sales conversation rate it is only one half of the job if you are not actually monitoring what is happening in that process.

Achieving marketing success involves more than the superficial aspects of your brand, such as the design of your logo or the creation of an email or search ad. It's important to know the difference between a marketing strategy and a plan, especially if you're just starting out or trying to get your business moving again. Even though people often mix up these terms, they're not the same.

Understanding both is key to growing your business.

Imagine your brand as a person – unique, engaging, and with a story to tell. The heart of this personality? Its tone of voice. It's more than just marketing jargon, it's the essence of who you are and how you do business. This voice is what makes your company distinctly 'you'. Here At The Property Marketing Strategists, we recognise the importance of a brand's tone of voice. It’s not merely a technical detail; it's the melody that carries your brand's identity, ensuring that, like any memorable singer, you're recognised not just for what you say, but how you say it. In a world where every interaction matters, a consistent and distinct tone of voice isn't just a nice-to-have; it's the key to making your brand’s story heard and felt, deeply resonating with your audience.

In today’s world, where environmental awareness is not just a trend but a necessity, the property sector is increasingly focusing on sustainability. However, it’s not enough to just implement these features; it’s important to communicate them effectively to your residents and potential clients.

In 2023 we visited the Co-Living Conference in Amsterdam, and here at TPMS we are eager to share our insights. Our focus in this article is primarily on the intricate relationship between Co-Living, Purpose-Built Student Accommodation (PBSA), and the Build-To-Rent (BTR) sectors. Let's explore how these areas are connected as well as to clarify what these terminologies encompass and determine whether they represent interconnected facets of the same concept or distinct entities.

This blog looks at the conferences which TPMS attended in 2023. Attending these conferences has been invaluable. They're not just events; they are incubators for ideas, partnerships, and strategies that drive our industry forward. We've made at least 5 or 6 new connections at each of these events, which is significant for our network and potential collaborations. We're excited to bring these learnings and new relationships into our work and continue contributing to the ever-evolving world of property marketing.

The Property Marketing Strategists (TPMS) and SAY Property Consulting’s hereSAY are joining forces to bring a bespoke mystery shop service to the Purpose-Built Student Accommodation (PBSA) sector.

hereSAY first brought its Lead to Lease BTR Mystery Shopping Benchmark Report to market in 2021. Since then, it has released an annual benchmark report as well as provided a bespoke service to numerous clients within BTR sector by providing unrivalled data in understanding the customer journey from first enquiry to viewing and follow-up.

Here at TPMS, our goal is to ensure that the sector can consistently deliver safe and secure homes, that students want. The introduction of the Building Safety Act 2022, enhances the delivery of safe homes but it does require a change in how buildings are managed. At TPMS we have written this article to help simplify your journey through the Building Safety Act 2022. We recognise the critical need for clear and actionable guidance in navigating these changes, especially given the recent underrepresentation of this topic in sector conferences. This blog post, enriched by the expertise of our newest client specialising in the Building Safety Act, aims to fill that gap.

To unpick why we place such importance on data and insight, we need to take you back to that strange and unsettling time a few years ago during the Covid years where we both found ourselves running separate marketing consultancies and were quite frankly feeling isolated and lonely. We sought each other out and went for an epic walk along the Thames (without so much as a coffee in hand!) and put the rented property sector to rights. With a combined experience spanning university partnerships, PBSA, BTR, BTS and estate agency spanning a ridiculous number of decades between us, we felt qualified to make these observations. But was it only us…?

Due to demand from the PBSA and university accommodation sector, The Property Marketing Strategists (TPMS) is building on its 2022 paper ‘Living & Learning, The Future of Home According to Gen Z’ by creating a new report focusing on international students.

In an age where personalisation is not just appreciated but expected, the one-size-fits-all marketing approach is an endangered species. This is especially true in the rented property sector, where every potential tenant has unique needs, preferences, and expectations. Treating all tenants as a homogenous group not only does them a disservice but also undermines the efficiency of your marketing efforts.

In the current digital climate, the power of social media platforms, like TikTok, cannot be underestimated. Short videos and memes dominate the online narrative, especially among younger audiences. Yet, for all their virality, are these platforms perpetuating negativity and unfounded fear?

Looking to emerge as a brand that truly understands diversity? Simply showcasing a rainbow flag during Pride month doesn’t equate to inclusivity. Genuine representation goes far beyond surface-level gestures.

Property remains a critical sector. Shifts in pricing, housing stock, and development profoundly affect residents and their surrounding communities.

The Private Rented Sector (PRS) continues to be a significant real estate type, housing a considerable number of individuals. After some fluctuations in recent years, the numbers seem to be on an upward trend.

At its core, PRS involves a landlord (whether an individual, company, or investor) leasing a property to a tenant. However, as this sector has developed, it has seen the introduction of new housing categories and terminologies: PBSA, BTR, Coliving, multifamily, and senior living all under the PRS umbrella.

Navigating these terms can be tricky. At The Property Marketing Strategists, we're dedicated to clarifying these classifications and exploring if there's a collective sector/community for networking and collaboration. And crucially, these terminologies mean little or nothing to the customer.

Discover the key elements of crafting a comprehensive marketing strategy and structuring an effective marketing team. Uncover the impact of team structure on success, learn to express unique value to thrive in the market, and explore essential tasks and skills for your marketing team's success. Get expert insights on collaborating with other departments for an integrated approach to achieve your business goals.

Discover how ChatGPT revolutionises marketing with enhanced customer interactions, efficient content creation, and real-time market insights. However, remember that ChatGPT can't replace a copywriter's understanding of your brand's tone of voice. You’re welcome to embrace its power but keep a close eye on maintaining your brand’s authenticity. Read more and contact us for expert advice on marketing strategies and implementation.

PBSA News and The Property Marketing Strategists announce media partnership for industry and customer insights.

The Property Marketing Strategists (TPMS) are delighted to announce that PBSA News are the new media partners of The Property Marketing Lounge and Youth Forum events.