Deenie Lee and Sarah Canning are property marketing specialists with a passion for results.
With a combined experience of over 30 years encompassing Purpose Build Student Accommodation (PBSA), Build to Rent (BTR), Proptech, estate agency, residential development and university accommodation partnerships, they know property and understand how to build a brand and business that engages with its audience.
From SMEs, large corporate structures, start-ups, investors and universities, Deenie and Sarah bring a breadth of knowledge accumulated over decades of working within property-led organisations.
The Property Marketing Strategists focus on creating excellence in the property industry by elevating marketing into the strategic discipline it should be.
Together they are The Property Marketing Strategists, separately they are Lagom Marketing and Luxtrum Sales and Marketing.
Developing and continuing to grow their individual consultancies, this new platform enables them to help more business leaders and marketers within the professional rented property sector to build their strategic value.
Two marketing heads are better than one!
Deenie has over 18 years of experience in senior marketing roles. Focusing on results, she is passionate about understanding a business' goals and developing an effective strategy to meet and exceed targets. She was part of the team which led the growth of Campus Living Village’s (CLV) UK arm from 1,000 to 16,000 beds and one of the top five student accommodation brands in the country.
Since launching Lagom Marketing, she has supported a variety of PRS clients including MILESTONE STUDENTS and luxury residential apartments Southbank Tower.
Deenie is passionate about brand, technology, data and people. Working with organisations to build teams, develop junior marketers and growing and establishing new departments, products or services.
Sarah has worked exclusively in the property industry within sales and marketing for 18 years. Working across award-winning residential developers, estate agency, proptech developers, student accommodation operators and BTR developers.
She is a passionate marketer, loving the industry she works in. Working across all marketing mediums, including digital with in-depth experience in social media, digital advertising, SEO and UX.
She has supported clients across the PRS sector including Student Roost, GSA, The Torsion Group and StayKeepers.
In 2020 she was voted for as one of the UKs top 32 trailblazers in the residential property sector in Property Week in 2020.