You may have encountered the acronyms SEO and PPC, however, we’ve noticed that many of our clients find these terms confusing. To help clarify, we’ve leveraged our expertise to provide a clearer understanding of what SEO and PPC are and how they differ.

SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are two essential strategies that are often mentioned together, sometimes even interchangeably. However, these terms represent fundamentally different approaches to driving traffic to your website.

Understanding these differences is key for any effective marketing strategy, especially in the property sector.

We’re now living in a time where nearly every company has a presence on platforms such as LinkedIn, Instagram, TikTok and even Live Chat. But having a social media account is just the tip of the iceberg when it comes to harnessing the full potential of online community engagement.

From posting updates and sharing promotional content to effectively managing interactions to build lasting relationships with your audience—there's lots to be done. Are you truly equipped to manage your online community? Is your social live chat manned 24/7 to ensure continuous engagement and support?