At The Property Marketing Strategists, we're dedicated to clarifying these classifications and exploring whether there is a collective sector/community for networking and collaboration. Crucially, these terminologies often mean little or nothing to the customer. 

You may have encountered the acronyms SEO and PPC, however, we’ve noticed that many of our clients find these terms confusing. To help clarify, we’ve leveraged our expertise to provide a clearer understanding of what SEO and PPC are and how they differ.

SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are two essential strategies that are often mentioned together, sometimes even interchangeably. However, these terms represent fundamentally different approaches to driving traffic to your website.

Understanding these differences is key for any effective marketing strategy, especially in the property sector.

We’re now living in a time where nearly every company has a presence on platforms such as LinkedIn, Instagram, TikTok and even Live Chat. But having a social media account is just the tip of the iceberg when it comes to harnessing the full potential of online community engagement.

From posting updates and sharing promotional content to effectively managing interactions to build lasting relationships with your audience—there's lots to be done. Are you truly equipped to manage your online community? Is your social live chat manned 24/7 to ensure continuous engagement and support?

Having clarity in your brand messaging is essential for both B2B and B2C businesses. Our team regularly reviews several websites and ventures into physical market research. More often than not, we find ourselves puzzled — unable to decipher what certain businesses offer, the purpose of their services, or even the role of a building such as a PBSA or co-living property.

Here's our 5 tips we’ve learnt along the way to help sharpen your brand messaging and ensure it resonates clearly and effectively with your audience.

LinkedIn stands out as an essential tool for B2B businesses looking to expand their professional visibility and network effectively. By focusing on a strategic approach to LinkedIn, companies can greatly enhance their market presence without the need for substantial financial outlays beyond content creation.

We explore five key LinkedIn tips designed to optimise your B2B marketing efforts and ensure your business stands out in a crowded digital landscape.

At The Property Marketing Strategists, we understand the importance of strategic marketing for business success. Aligning your marketing efforts with your business goals is key for sustainable growth and staying ahead of the competition.

If you’re a business owner, you most probably understand the importance of strategic marketing. But what does strategic marketing really mean in practice, and how can you ensure that your efforts are aligned with your business goals?

For those managing or investing in Purpose-Built Student Accommodation (PBSA), adopting a Mystery Shopping Programme can improve your operation's performance and competitiveness.

Standing out takes more than good locations or amenities. There have been ongoing rumblings in the PBSA market that the final place to compete is customer service but if your sales service is falling short, then you are missing the first hurdle. This is where a Mystery Shopping Programme becomes a game-changer, providing essential insights to boost your operation and edge out the competition. If you are monitoring your sales conversation rate it is only one half of the job if you are not actually monitoring what is happening in that process.

Achieving marketing success involves more than the superficial aspects of your brand, such as the design of your logo or the creation of an email or search ad. It's important to know the difference between a marketing strategy and a plan, especially if you're just starting out or trying to get your business moving again. Even though people often mix up these terms, they're not the same.

Understanding both is key to growing your business.

Imagine your brand as a person – unique, engaging, and with a story to tell. The heart of this personality? Its tone of voice. It's more than just marketing jargon, it's the essence of who you are and how you do business. This voice is what makes your company distinctly 'you'. Here At The Property Marketing Strategists, we recognise the importance of a brand's tone of voice. It’s not merely a technical detail; it's the melody that carries your brand's identity, ensuring that, like any memorable singer, you're recognised not just for what you say, but how you say it. In a world where every interaction matters, a consistent and distinct tone of voice isn't just a nice-to-have; it's the key to making your brand’s story heard and felt, deeply resonating with your audience.

In today’s world, where environmental awareness is not just a trend but a necessity, the property sector is increasingly focusing on sustainability. However, it’s not enough to just implement these features; it’s important to communicate them effectively to your residents and potential clients.

In 2023 we visited the Co-Living Conference in Amsterdam, and here at TPMS we are eager to share our insights. Our focus in this article is primarily on the intricate relationship between Co-Living, Purpose-Built Student Accommodation (PBSA), and the Build-To-Rent (BTR) sectors. Let's explore how these areas are connected as well as to clarify what these terminologies encompass and determine whether they represent interconnected facets of the same concept or distinct entities.

This blog looks at the conferences which TPMS attended in 2023. Attending these conferences has been invaluable. They're not just events; they are incubators for ideas, partnerships, and strategies that drive our industry forward. We've made at least 5 or 6 new connections at each of these events, which is significant for our network and potential collaborations. We're excited to bring these learnings and new relationships into our work and continue contributing to the ever-evolving world of property marketing.

The Property Marketing Strategists (TPMS) and SAY Property Consulting’s hereSAY are joining forces to bring a bespoke mystery shop service to the Purpose-Built Student Accommodation (PBSA) sector.

hereSAY first brought its Lead to Lease BTR Mystery Shopping Benchmark Report to market in 2021. Since then, it has released an annual benchmark report as well as provided a bespoke service to numerous clients within BTR sector by providing unrivalled data in understanding the customer journey from first enquiry to viewing and follow-up.