Why You Need a Marketer to Keep Your Agencies on Track
Managing multiple agencies can be a great way to bring diverse expertise to your property marketing, but it comes with its challenges. If you’ve got agencies working on different aspects of your business, someone still needs to make sure they’re all pulling in the same direction. Without the right oversight, even the best agencies can go off-course, which can waste your budget and derail your overall strategy.
That’s where a dedicated marketer comes in—whether in-house or outsourced. Here's why having a marketer focused on ensuring your agencies stay aligned.
1. Ensuring Results Stay on Course
When you’ve got multiple agencies working with you, it’s important to keep tabs on the results. A marketer can help you review the performance regularly, ensuring that each agency is delivering what they promised. And if things aren’t quite right, they can challenge the agencies to do better, keeping them focused on your goals and making sure the results match your expectations.
2. Keeping Agencies Up-to-Date with the Market
The property sector is constantly changing, and your agencies need to stay in the loop. A good marketer can make sure your agencies are aware of the latest trends, shifts, and new opportunities in the market. Without this guidance, they could miss out on strategies that would be a perfect fit for your business, leaving you behind the curve. Additionally, agencies may show success through their data, but without a constant feedback loop, they won’t know how their efforts are truly impacting the business in real life.
3. Protecting Your ROI
No one likes to see their marketing budget go to waste. With multiple agencies involved, it can be easy for things to get off track, especially when it comes to spending. A marketer’s job is to keep a close eye on how your budget is being spent, making sure that each agency is working efficiently. This means that every pound is spent wisely and you’re getting the best possible return on your investment.
4. Aligning with Your Business Strategy
At the end of the day, all of your marketing efforts should be working toward your broader business objective. A marketer ensures that every agency is aligned with your strategy, so all the different pieces of your marketing puzzle fit together. Without someone in this role, agencies could be working hard, but not necessarily in a way that moves your business forward.
5. What Happens When Agencies Aren’t Managed by a Marketer?
If agencies aren’t managed by a dedicated marketer, they may continue producing reports every month, but without someone to interpret and challenge those reports, they will keep working unguided. While agencies may generate data and deliver results, without a marketer’s insight, those results may not be properly analysed or used to refine strategies. This can lead to missed opportunities or decisions based on outdated information. Without the right oversight, your agencies will lack direction and fail to make meaningful contributions to your overall business goals.
6. In-House vs. Outsourced: Which Is Right for You?
The choice between an in-house marketer or outsourcing the role depends on your business needs. An in-house marketer is great because they’re embedded in your company, understand your culture, and can be available day-to-day to manage things. On the other hand, outsourcing to a specialist can give you access to expertise without the commitment of a full-time hire. Either way, the key is having someone focused on managing your agencies and ensuring they deliver results that align with your overall company targets.
Conclusion
Managing multiple agencies doesn’t have to be overwhelming. With the right marketer on your team—whether in-house or outsourced—you can make sure your agencies stay on track, deliver results, and protect your bottom line. If you’re ready to make sure your marketing efforts are working as hard as they can for your business, we’d love to help you out.