STUDENT ACCOMMODATION

MYSTERY SHOPPING

A BESPOKE SERVICE FOCUSING ON CUSTOMER SERVICE

With our strong understanding of the PBSA market and to complement our customer voice research, we have partnered up with SAY Property Consulting’s hereSAY to develop a PBSA mystery shopping service.

After huge success in the BTR market, hereSAY has now been able to adapt to meet the needs of PBSA sector. This unique service will provide an essential tool for operators.

The mystery shopping service monitors in-person visits, online enquiries and phone calls over the key months of the leasing cycle to identify sales wastage and ensure that all leads are being maximised, therefore providing a laser focus on the ROI of marketing. A comprehensive report and analysis will be provided alongside a bespoke feedback session to discuss key opportunities and recommendations.

MAXIMISE YOUR CONVERSION RATE

Our recent research with Gen Z has shown how important customer service is to them when choosing their student accommodation provider.

67% say that customer service makes them feel connected to a brand.

Ensure you are monitoring your lead to booking service and understanding what gaps you have in customer service.

The benefits of using MYSTERY SHOPPING:

  • Gain a clear, objective view of your customer service and sales performance.

  • Identify areas for improvement alongside training an development needs of your staff.

  • Implement targeted strategies to enhance your overall customer experience.

  • Help students feel connected to your brand. 

  • Improve your ROI.

  • Differentiate your brand from your competitors.

ENQUIRY FORM

Interested in finding out more about this mystery shopping service? Fill in the contact form below and we will be in touch.