RESEARCH
Our research, in partnership with Yugo and University Living, demystifies what the sector has been led to believe ‘international students’ want. This is about the global perspective from our survey of 2,000 students studying and living across the world.
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THE YOUTH FORUm
The question ‘How well does the sector know its customers?’ is posed quite often. As TPMS research has highlighted, only 12% of marketers are likely to engage with a customer on marketing and 21% on a product, which spurred on the creation of The Youth Forum.
The Property Marketing Strategists’ Youth Forum brings together a diverse mix of 16-25 year olds, from different backgrounds and situations. The aim is to create a relaxed and open forum in which young people can freely discuss their accommodation, housing and lifestyle challenges and concerns.
The Youth Forum is about understanding the now and the future - giving Gen Z a voice in the property sector.
The Property Marketing Strategists teamed up with UPP to understand what Gen Z, including future students, current students and graduates, really want from their living environment. With student accommodation often being a young person’s first taste of living independently – we have surveyed a diverse range of young people to give a picture of the future of home.
The report not only documents results from current students and recent graduates about their living experiences, but also takes into account views from 16–18-year-olds about what they consider important for their first home. This wide independent dataset will ensure for the first time that the Student Accommodation, Coliving and Build to Rent sectors will not only know what Gen Z want from their home but also look at expectations vs reality.
The full set of results was been independently analysed by Dataloft.
Download the reports below
Catch up on the webinars
Listen to the podcasts
Watch the focus groups
The Property Marketing Strategists conduct their own research, meaning everything they quote and claim can be evidenced with our own original findings. Taking on their own research projects and obtaining quantitative and qualitative data enables The Property Marketing Strategists to understand the landscape better and promote the most effective ways to engage and communicate with customers.
Our previous research projects can be found below.
HOW YOU CAN GET INVOLVED
The sponsorship package for this research project includes exposure in pre and post PR for research, participation in a webinar session as a panellist, and brand exposure in the survey reporting which will be highly targeted to key sections in the industry.