mARKETING TECH NEWS
Almost a quarter (23%) of Gen Zs avoid technology like Google Home, Alexa and other Bluetooth devices because of privacy concerns and only 35% want to see it in their homes.
This is according to a survey of 2,500 Gen Zs conducted by The Property Marketing Strategists. However, Gen Zs answers to other questions point the way to the future, suggesting that where they perceive a clear benefit and few downsides, they are ready to embrace the latest tech. 57%, for example, would install an energy meter in every bedroom to drive down energy wastage and consumption.