OUR INSIGHTS
How experiences can shape your products
Taking a step back and looking at tenant behaviour and what they’re looking for most in their property is key to shaping BTR and PBSA. By doing so and looking at your demographic’s wants and needs – whether those are coworking spaces, gyms, or even supermarkets – will inform you best on how to shape your product.
Gen Z, the pandemic and the lessons we’ve learnt
The impact of the COVID-19 pandemic has been felt across all generations. But for Gen Z, it was at a time in their lives when they were meant to explore, be adventurous, find themselves and start to live independently. At home or whilst studying. We all know that where you live has a significant impact on wellbeing and mental health. In the middle of the pandemic, when students are isolated in their student accommodation or their home separated from their peers and studies, the place they stayed played a key role in their experience of 2020.
So, how have this generation faired during the pandemic, and how did student accommodation experiences impacts this?
The Benefits of Hiring a Marketing Consultant
Have you thought about hiring a marketing consultant but not sure if it’s right for you? Or are you looking for a solution to your marketing needs but not sure where to turn?
We’ve listed our top 9 benefits of hiring a marketing consultant for your business.
Why we always talk about strategy
Without a comprehensive strategy, you’re leaving things to chance. Content marketing can be incredibly effective but without a strategy underpinning its creation and delivery, it might not hit the right prospects at the right time. Establishing your audience’s challenges and objectives and positioning your content to align with them is one way to supercharge your activity.
This is the relationship between functional and strategic marketing, and this is why it will be so vital to your success.
The Property Marketing Survey Results 2021
The student accommodation sector collectively faces a new string of challenges as we head into the 2020s.
The Property Marketing Strategists at Property Week 2021
As 2021 came to a close, we attended the Property Week Student Accommodation 2021 Conference Showcase and Awards, and it sparked some interesting avenues of thought for the year ahead.
How well is your operations, sales, marketing triangle working?
At The Property Marketing Strategists, as part of our mission to elevate the role of marketing in property, we believe that marketeers have a strategic position across the business. Fundamentally, that most crucially involves working alongside operations and sales - they are intrinsically linked and there's no start or end to how these functions work together.
How to Market to a Sceptical Audience (THIS IS NOT CLICKBAIT)
I think it’s fair to say that today’s society can be quite a sceptical audience.
Exploring Community PRS: The Evolution and Marketing of Diverse Housing Sectors
We all know property is an important sector. The ebbs and flows of pricing, housing stock, and development impact the people who live in them and the community around them.
Understanding and Engaging Gen Z: Key Strategies for Effective Marketing in a Digital World
Gen Z are the future. This generation, currently roughly 11–26-year-olds (Gen Z birth years: 1995-2010), are the next up and they want to make a difference in the world.
Embracing Sustainability: Strategic Marketing for Environmental Consciousness in Property
Sustainability is close to our hearts at The Property Marketing Strategists, not only because it is the right thing to do for our planet, but also because we believe that more can be done in the sector to be sustainable.
Integrating Digital and Traditional Marketing: A Unified Strategy for Modern Business
You can’t deny that the shifting digital landscape of the internet has shaped marketing in many ways. Even from when email was first utilised, digital marketing has been in effect and is predominantly used. But yet there is still a propensity to separate ‘marketing’ and ‘digital’ marketing teams.
Embracing Change: Lessons Learned from the Pandemic for Property Marketing and Operations
In under a week, 'most' Covid restrictions will be removed from our lives. After 18 months of living, working and delivering business in a new normal – it can be hard to understand what differences we will really see occur on this day.
Data-Driven Marketing in property: Insights from 'The Wave of Change' Session
“Marketing without data is like driving with your eyes closed” – Dan Zarella.