Without a comprehensive strategy, you’re leaving things to chance. Content marketing can be incredibly effective but without a strategy underpinning its creation and delivery, it might not hit the right prospects at the right time. Establishing your audience’s challenges and objectives and positioning your content to align with them is one way to supercharge your activity.

This is the relationship between functional and strategic marketing, and this is why it will be so vital to your success.

The student accommodation sector collectively faces a new string of challenges as we head into the 2020s.

As 2021 came to a close, we attended the Property Week Student Accommodation 2021 Conference Showcase and Awards, and it sparked some interesting avenues of thought for the year ahead.

At The Property Marketing Strategists, as part of our mission to elevate the role of marketing in property, we believe that marketeers have a strategic position across the business. Fundamentally, that most crucially involves working alongside operations and sales - they are intrinsically linked and there's no start or end to how these functions work together.

I think it’s fair to say that today’s society can be quite a sceptical audience.

We all know property is an important sector. The ebbs and flows of pricing, housing stock, and development impact the people who live in them and the community around them.

Gen Z are the future. This generation, currently roughly 11–26-year-olds (Gen Z birth years: 1995-2010), are the next up and they want to make a difference in the world.

Sustainability is close to our hearts at The Property Marketing Strategists, not only because it is the right thing to do for our planet, but also because we believe that more can be done in the sector to be sustainable.

You can’t deny that the shifting digital landscape of the internet has shaped marketing in many ways. Even from when email was first utilised, digital marketing has been in effect and is predominantly used. But yet there is still a propensity to separate ‘marketing’ and ‘digital’ marketing teams.

In under a week, 'most' Covid restrictions will be removed from our lives. After 18 months of living, working and delivering business in a new normal – it can be hard to understand what differences we will really see occur on this day.

“Marketing without data is like driving with your eyes closed” – Dan Zarella.

Last week we attended BuildUp’s 'Homing In' session, which discussed the strategies and challenges of internal communications.

It is an old school marketing mantra, but it has and will continue to stand the test of time.

There are many reasons why The Property Marketing Strategists believe that most businesses would benefit from having a board-level marketing representative but the one we are going to focus on here is the influence someone at that level can have within a company.