At The Property Marketing Strategists, we talk a lot about flexibility and how traditionally, this has not been offered to consumers - particularly within the student housing market.

On May 19th 2021, we gathered around our virtual sofa to discuss The Wave of Change – The Impact on Covid and Changing Priorities with guests Stuart Henderson (Unite Students), Simon Griffiths (GSA) and Tom Sutcliffe (Scape

“A marketer has their finger in all the pies” was heard in a meeting this week. We agree. But we should refine that to explain what those fingers may be doing in those pies.

Martina Pardo, the Founder and Director of A Designer at Heart Ltd, recently wrote an article about the rise in popularity of the Workation and Staycation.

On April 21 2021, we gathered around our virtual sofa to discuss The Place of Brand in Property.

In our final blog article following the THE Estates Symposium, we discuss digital transformation. You can check out our previous articles on the physical estate and sustainability in our earlier blogs.

Our last blog discussed study patterns and how changes to how education is delivered might impact student and young people's study, living, and career choices. This week we look at how this impacts sustainability.

It is no shock that the changes in work and learning behaviour over the past year have instigated a cultural shift that many want to see become the norm. In a recent survey of 50 big employers, highlighted by the BBC – 24 of these said they had no plans to return workers to the office full time.

Have the events of the past year scared marketers into losing some of their boldness?

When we launched The Property Marketing Strategists, our vision was to create a platform that didn’t purport any gender stereotypes around women in marketing roles or property often being a male-dominated industry. This will remain a key part of our brand and mission.

The purpose of The Property Marketing Strategists is to elevate marketing into a keystrategic part of any property business rather than to just execute the tactical side of marketing - but what does this involve?