SCAPE

Scape

STUDENT ACCOMMODATION

COMPETITOR ANALYSIS

With a new development having received planning permission, Scape asked us to conduct a thorough competitor analysis of the city using desktop and on-the-ground research. Having an independent view, enabled the team to objectively assess the location, service, facilities and pricing of the competitors in the area and provide suggestions of how to create a product to fill any gaps.

The report was used to influence how to create a point of difference in a competitive market with a particular focus on service which would not have been identified purely from desktop research. 

  • “The quality and depth of the research were fantastic and, because they have such great understanding of the market, were able to identify trends and opportunities aligned to our business.”

    Tom Sutcliffe, Commercial Director - Scape.

  • “TPMS go above and beyond to deliver thorough work for the client – and are always looking to challenge and improve the university accommodation and PBSA sectors.”

    Richard Gabelich - SFG

  • “TPMS ARE FOCUSED ON DELIVERING FOR THEIR CLIENTS. THOUGH CONSULTANTS, THEY FEEL LIKE ONE OF THE TEAM. STRIVING TO DELIVER THE BEST OUTCOMES FOR OUR BUSINESS THROUGH EVIDENCE-BASED DATA AND CREATIVE THINKING.”

    Rob Moyle, CEO – Collegiate AC.

  • “The Property Marketing Strategists are making a big impact in the industry. ”

    Jane Crouch, CEO – Fresh

  • “Through a robust marketing strategy over the past year, we have gone from a standing start to nearly full occupancy pre-opening. TPMS have the knowledge and experience to deliver mobilisation of a new asset, with an extensive network and creative ideas and solutions to solve challenges along the way.”

    Viv Watts, Managing Partner, Oasis Holding

  • “THE MARKETING REVIEW TPMS CARRIED OUT FOR US HAS ENABLED US TO TAKE A LOOK AT OUR ENTIRE MARKETING STRATEGY AND TAKE ON BOARD THEIR RECOMMENDATIONS. SOMETIMES YOU NEED SOMEONE FROM OUTSIDE THE ORGANISATION TO HAVE A FRESH LOOK AT WHAT NEEDS TO BE DONE. THEIR EXPERIENCE AND KNOWLEDGE OF THE SECTOR IS EVIDENT AND ENABLES THEM TO GET RESULTS QUICKLY.”

    Rommel Faytaren, Director of Commercial Services, Optivo