ROEHAMPTON UNIVERSITY

University of Roehampton

UNIVERSITY

ACCOMMODATION SURVEY

With a decline in on-campus accommodation applications following the pandemic we were commissioned to undertake a survey to identify the reasons that were driving accommodation choices – on campus and off campus. This detailed survey was then complemented with a series of focus groups which enabled further understanding of the reasons behind student choice.   

MARKETING REVIEW

This insight led to a series of initiatives and recommendations led by us which supported the accommodation and marketing teams to review and improve its approach to marketing accommodation as part of its wider admissions marketing strategy. This included reviewing key messaging and working with external advertising partners to raise the profile of accommodation with the marketing offering.

PRODUCT RECOMMEDATIONS

On campus, we worked closely with the estates team to work through a series of ‘you said, we did’ actions. Part of this included identifying gaps in the current accommodation offering and suggesting ways of best tailoring the product to the customers’ needs. 

OPERATIONAL SUPPORT

On a more operational basis, the results of this has been to redevelop the university accommodation webpages, project manage the upgrade of their booking system, create a new accommodation proposition with new pricing, contract lengths and incentives and produce a new reporting structure. As part of this process, we were required to write several approval papers and present to the Board to get the University’s buy-in on all expenditure involved in these projects. 

 

We continue to support the estates and communications teams with the roll-out and evolution of these initiatives. 

  • “TPMS go above and beyond to deliver thorough work for the client – and are always looking to challenge and improve the university accommodation and PBSA sectors.”

    Richard Gabelich - SFG

  • “TPMS ARE FOCUSED ON DELIVERING FOR THEIR CLIENTS. THOUGH CONSULTANTS, THEY FEEL LIKE ONE OF THE TEAM. STRIVING TO DELIVER THE BEST OUTCOMES FOR OUR BUSINESS THROUGH EVIDENCE-BASED DATA AND CREATIVE THINKING.”

    Rob Moyle, CEO – Collegiate AC.

  • “The quality and depth of the research were fantastic and, because they have such great understanding of the market, were able to identify trends and opportunities aligned to our business.”

    Tom Sutcliffe, Commercial Director - Scape.

  • “The Property Marketing Strategists are making a big impact in the industry. ”

    Jane Crouch, CEO – Fresh

  • “Through a robust marketing strategy over the past year, we have gone from a standing start to nearly full occupancy pre-opening. TPMS have the knowledge and experience to deliver mobilisation of a new asset, with an extensive network and creative ideas and solutions to solve challenges along the way.”

    Viv Watts, Managing Partner, Oasis Holding

  • “THE MARKETING REVIEW TPMS CARRIED OUT FOR US HAS ENABLED US TO TAKE A LOOK AT OUR ENTIRE MARKETING STRATEGY AND TAKE ON BOARD THEIR RECOMMENDATIONS. SOMETIMES YOU NEED SOMEONE FROM OUTSIDE THE ORGANISATION TO HAVE A FRESH LOOK AT WHAT NEEDS TO BE DONE. THEIR EXPERIENCE AND KNOWLEDGE OF THE SECTOR IS EVIDENT AND ENABLES THEM TO GET RESULTS QUICKLY.”

    Rommel Faytaren, Director of Commercial Services, Optivo