Having clarity in your brand messaging is essential for both B2B and B2C businesses. Our team regularly reviews several websites and ventures into physical market research. More often than not, we find ourselves puzzled — unable to decipher what certain businesses offer, the purpose of their services, or even the role of a building such as a PBSA or co-living property.

Here's our 5 tips we’ve learnt along the way to help sharpen your brand messaging and ensure it resonates clearly and effectively with your audience.

LinkedIn stands out as an essential tool for B2B businesses looking to expand their professional visibility and network effectively. By focusing on a strategic approach to LinkedIn, companies can greatly enhance their market presence without the need for substantial financial outlays beyond content creation.

We explore five key LinkedIn tips designed to optimise your B2B marketing efforts and ensure your business stands out in a crowded digital landscape.

At The Property Marketing Strategists, we understand the importance of strategic marketing for business success. Aligning your marketing efforts with your business goals is key for sustainable growth and staying ahead of the competition.

If you’re a business owner, you most probably understand the importance of strategic marketing. But what does strategic marketing really mean in practice, and how can you ensure that your efforts are aligned with your business goals?

For those managing or investing in Purpose-Built Student Accommodation (PBSA), adopting a Mystery Shopping Programme can improve your operation's performance and competitiveness.

Standing out takes more than good locations or amenities. There have been ongoing rumblings in the PBSA market that the final place to compete is customer service but if your sales service is falling short, then you are missing the first hurdle. This is where a Mystery Shopping Programme becomes a game-changer, providing essential insights to boost your operation and edge out the competition. If you are monitoring your sales conversation rate it is only one half of the job if you are not actually monitoring what is happening in that process.

Achieving marketing success involves more than the superficial aspects of your brand, such as the design of your logo or the creation of an email or search ad. It's important to know the difference between a marketing strategy and a plan, especially if you're just starting out or trying to get your business moving again. Even though people often mix up these terms, they're not the same.

Understanding both is key to growing your business.