THE FUTURE OF HOME ACCORDING TO GEN Z

THE INSIGHT

The Property Marketing Strategists teamed up with UPP to understand what Gen Z, including future students, current students and graduates, really want from their living environment. With student accommodation often being a young person’s first taste of living independently – we have surveyed a diverse range of young people to give a picture of the future of home.  

The report not only documents results from current students and recent graduates about their living experiences, but also takes into account views from 16–18-year-olds about what they consider important for their first home. This wide independent dataset will ensure for the first time that the Student Accommodation, Coliving and Build to Rent sectors will not only know what Gen Z want from their home but also look at expectations vs reality.