ELEVATING THE ROLE OF MARKETING IN PROPERTY

we can play a crucial role in your business.

 

From brand to advertising, promotion, pricing, communication, product development and research, marketing can create impact and value for internal and external stakeholders.

We go beyond sales, this is about creating a strategic impact across the whole business.

MaRKETING MEETS STRATEGY

We are purposeful, impactful and action-orientated where marketing is concerned. We are passionate about the value marketing can bring when enabled to work strategically across a business.

We carry out our own research to deliver the best results for our clients. And can work on a project basis or as a retained resource working within your organisation.

Our MARKETING Services

For SMEs, large corporate structures, start-ups and investors, we are well-versed in the entire marketing process from how to build a brand, engage with audiences, to maintaining longevity and tangible success.

With expertise in property marketing, we work with student accommodation operators, developers and investors, universities, BTR, co-living, later living, property management and suppliers.

  • We excel in creating bespoke strategies that yield measurable results. After a thorough marketing audit our research dives deep into business objectives and ensures that a strong marketing strategy is built. We can go on to implement the recommendations from the strategy. Our holistic approach ensures brands stand out in a competitive market.

  • Although we are not a recruitment agency, our experience working alongside, as well as within, various marketing departments give us the knowledge needed to help build a successful team. We can help advise our clients on the skills which might be missing from their team and help them to hire the right candidate. Helping to save time and money.

  • Social media management can be a timely task and put a strain on your resources. We can take that pressure off your team by creating organic and paid content and managing the platforms for you. We work closely with our clients to ensure that we create regular and impactful content to build an engaged and interested audience.

  • Through custom qualitative and quantitative research, we delve into customer insights utilising tools such as surveys and relaxed focus groups. Our expertise shines in crafting comprehensive reports, executing precise market appraisals, and undertaking in-depth competitor analysis.

  • From building a new website to updating a current one, we have an experienced network of developers who can create impactful sites. Our copywriting team and account managers work together with the web developers to build websites which reflect our client’s branding and services.

  • Our experienced content creators can write copy to work for different mediums. We ensure that our client’s tone of voice is apparent on each piece and create copy which not only engages the audience but also leads to a clear CTA and meets objectives. We also write for SEO.

  • We are proud to work with an excellent network of professionals who are experts in their field. Different projects call for a different approach or outcome and we are able to tap into the resource we have to give our clients the outcome they desire and then manage the people, the process and the outcomes for you.

  • We can support you with software procurement and implementation, from the research stage and planning through to testing, training and go-live. Once implemented, we will continue to monitor and report on effectiveness and the ongoing development.

  • Marketing can deliver leads but the quality of the data management and execution of the process will be the key to delivering a strong ROI. With our experienced in-house team we can manage the process for you and upskill your internal team.

Our Youth Forum brings together a diverse mix of 16-25 year olds, from different backgrounds and situations. The aim is to create a relaxed and open forum in which young people can freely discuss higher education opportunities and the key issues and concerns associated with them.

The Property Marketing Lounge is a space where marketers and leaders across the PBSA, BTR and Coliving sector and beyond connect. The Property Marketing Lounge webinar series aims to create a space where the industry can share knowledge and insight for the future product and service.

The Property Marketing Strategists conduct their own research, meaning everything they quote and claim can be evidenced with our own original findings.

HOUSED: THE SHARED LIVING PODCAST

We have teamed up with Daniel Smith of Student Housing Consultancy to discuss the latest news, views and insights in the shared living sector. Each episode Sarah, Deenie and Dan will be delving into a wide variety of subjects and asking the questions which aren't often asked. This podcast is a must for anyone working in Student Accommodation, BTR, Co-Living, Operational Real Estate or Shared Living.

 

OUR PARTNERS AND CLIENTS

  • “THE MARKETING REVIEW TPMS CARRIED OUT FOR US HAS ENABLED US TO TAKE A LOOK AT OUR ENTIRE MARKETING STRATEGY AND TAKE ON BOARD THEIR RECOMMENDATIONS. SOMETIMES YOU NEED SOMEONE FROM OUTSIDE THE ORGANISATION TO HAVE A FRESH LOOK AT WHAT NEEDS TO BE DONE. THEIR EXPERIENCE AND KNOWLEDGE OF THE SECTOR IS EVIDENT AND ENABLES THEM TO GET RESULTS QUICKLY.”

    Rommel Faytaren, Director of Commercial Services, Optivo

  • “TPMS go above and beyond to deliver thorough work for the client – and are always looking to challenge and improve the university accommodation and PBSA sectors.”

    Richard Gabelich - SFG

  • “TPMS ARE FOCUSED ON DELIVERING FOR THEIR CLIENTS. THOUGH CONSULTANTS, THEY FEEL LIKE ONE OF THE TEAM. STRIVING TO DELIVER THE BEST OUTCOMES FOR OUR BUSINESS THROUGH EVIDENCE-BASED DATA AND CREATIVE THINKING.”

    Rob Moyle, CEO – Collegiate AC.

  • “The quality and depth of the research were fantastic and, because they have such great understanding of the market, were able to identify trends and opportunities aligned to our business.”

    Tom Sutcliffe, Commercial Director - Scape.

  • “The Property Marketing Strategists are making a big impact in the industry. ”

    Jane Crouch, CEO – Fresh

  • “Through a robust marketing strategy over the past year, we have gone from a standing start to nearly full occupancy pre-opening. TPMS have the knowledge and experience to deliver mobilisation of a new asset, with an extensive network and creative ideas and solutions to solve challenges along the way.”

    Viv Watts, Managing Partner, Oasis Holding

  • "The days workshop with Sarah and Deenie was superb and they tailored the day to fit our offering. The workshop struck the perfect balance between providing us with structured knowledge and room to discuss the landscape and how our solutions fit into that. It was an incredibly fun day that we came away from with loads of new ideas"

    - Ian Pain, The Crowd Agency

  • "Deenie and Sarah are both a pleasure to work with, knowledgeable and flexible, always going the extra mile to help us within budget and efficiently. What I find extremely useful is their proactive and joyful attitude, as well as the huge network and sector-specific experience they have grown over the years. I am very pleased with everything we achieved so far and I look forward to the next steps of our collaboration”.

    Martina Pardo, Founder & Director, A Designer at Heart

  • “Dig-In has been working with The Property Marketing Strategists for the last 18 months. Their value, knowledge and ability is unmatched within the student market. TPMS’s ability to guide, support and build on Dig-In’s foundation as far as direction is a credit to the team and we are proud to be a sponsor.”

    Greg Hutley, COO, Dig-in

  • “It has been a breath of fresh air working with The Property Marketing Strategists. The team have taken time to understand our business and our priorities, so that the services we receive are curated specifically for our needs. They understand our budget constraints and work within them, ensuring that we maximise impact whilst managing spend.”

    Debra Yudolph, SAY Property Consulting

  • "The customer insight workshop with TPMS gave us a better understanding of the students who would living in this new development, helping us to ensure our bid would meet their expectations and therefore the needs of the clients. The research findings presented by Sarah and Deenie were very insightful and we came away from the workshop with a clearer idea of how we could deliver the bid and the project efficiently."

    Ben Leech, Managing Director, Investments, Equitix

  • "The detailed marketing audit which TPMS carried out for us identified more efficient ways of working and how we could maximise occupancy. Through their key findings and recommendations, we have been able to make positive changes to our marketing and we are already seeing excellent results."

    Irving Hill, CEO, sulets