As 2021 came to a close, we attended the Property Week Student Accommodation 2021 Conference Showcase and Awards, and it sparked some interesting avenues of thought for the year ahead.

At The Property Marketing Strategists, as part of our mission to elevate the role of marketing in property, we believe that marketeers have a strategic position across the business. Fundamentally, that most crucially involves working alongside operations and sales - they are intrinsically linked and there's no start or end to how these functions work together.

I think it’s fair to say that today’s society can be quite a sceptical audience.

We all know property is an important sector. The ebbs and flows of pricing, housing stock, and development impact the people who live in them and the community around them.

Gen Z are the future. This generation, currently roughly 11–26-year-olds (Gen Z birth years: 1995-2010), are the next up and they want to make a difference in the world.

Sustainability is close to our hearts at The Property Marketing Strategists, not only because it is the right thing to do for our planet, but also because we believe that more can be done in the sector to be sustainable.

You can’t deny that the shifting digital landscape of the internet has shaped marketing in many ways. Even from when email was first utilised, digital marketing has been in effect and is predominantly used. But yet there is still a propensity to separate ‘marketing’ and ‘digital’ marketing teams.

Last week we attended BuildUp’s 'Homing In' session, which discussed the strategies and challenges of internal communications.

It is an old school marketing mantra, but it has and will continue to stand the test of time.

On May 19th 2021, we gathered around our virtual sofa to discuss The Wave of Change – The Impact on Covid and Changing Priorities with guests Stuart Henderson (Unite Students), Simon Griffiths (GSA) and Tom Sutcliffe (Scape

“A marketer has their finger in all the pies” was heard in a meeting this week. We agree. But we should refine that to explain what those fingers may be doing in those pies.

Martina Pardo, the Founder and Director of A Designer at Heart Ltd, recently wrote an article about the rise in popularity of the Workation and Staycation.

On April 21 2021, we gathered around our virtual sofa to discuss The Place of Brand in Property.

Our last blog discussed study patterns and how changes to how education is delivered might impact student and young people's study, living, and career choices. This week we look at how this impacts sustainability.

It is no shock that the changes in work and learning behaviour over the past year have instigated a cultural shift that many want to see become the norm. In a recent survey of 50 big employers, highlighted by the BBC – 24 of these said they had no plans to return workers to the office full time.

Have the events of the past year scared marketers into losing some of their boldness?

When we launched The Property Marketing Strategists, our vision was to create a platform that didn’t purport any gender stereotypes around women in marketing roles or property often being a male-dominated industry. This will remain a key part of our brand and mission.

The purpose of The Property Marketing Strategists is to elevate marketing into a keystrategic part of any property business rather than to just execute the tactical side of marketing - but what does this involve?